Experience Design

Advocate for the user. Always.


Experience Design

Advocate for the user. Always.

I share the belief that design is as much about behavior and emotion as it is about utility and ease of use.

USER EXPERIENCE (UX). As an experience designer, I focus on how the end-to-end experience flows for each user scenario. A given design problem has no single right answer, so I explore different approaches to solving a user problem one logical step at a time.

It's my goal to emotionally engage the user with moments of delight and ease - while eliminating stumbling blocks. I continue to refine and iterate until we create the best user experience. 

Some of the tools, methods and deliverables that I'm familiar with include:

  • Benchmarking

  • Card sorting

  • Personas/Use Cases

  • Journey maps

  • Storyboarding

  • Information architecture (IA)

  • Sitemaps

  • Wireframes

  • Prototypes (Lo-Fi/Hi-Fi)

  • Interaction flows

  • User research (Lab/In-the-wild)

  • End-to-end experiences

  • Design for Delight methodology

I spent 3 years working alongside the award-winning XD team at Intuit, where I studied the Design for Delight methodology and learned what it means to be an Innovation Catalyst.


Card Sorting exercise

Mobile Wireframe

Concepting and Storyboarding

Low Fidelity Prototype

Developing Use Cases and In-the-Wild Testing

Benchmarking and Trend Research

Use Cases and Flows

Insights and Findings

You’ve done an amazing job of balancing the various teams needs, from thinking strategically to pushing both low-fi and high-fi prototypes for people, customers and team members to react to.

It’s truly been an honor to work along side of you and appreciate your willingness and easy-going approach to drive deep design expertise into our experiments.
— JUSTIN MARR, Chief Design Strategist at Intuit